Sport & Fashion Week

During the annual Milan Fashion Week, 'Gazzetta Dello Sport’ used their sports expertise with fashion, in light of this event. The three day event at La Rinascente in Milan, played host to a number of sporting heroes and celebrities.
The brief was to design the logo, the displays and all the collaterals for this event.
I opted for a look and feel which took inspiration from the iconic shape of the logo, using the curves and rounded features. I made use of their well-known pink shade, using it in all the materials.
Client: Rcs  Agency: Zampediverse